Adapt civicrm.com to be the primary site for new prospective users
The proposal is twofold: 1) make civicrm.com the default website for new prospective users and 2) revise civicrm.org to more clearly serve the community of existing users.
This largely means 1) moving content off of .org that is better suited for .com (and broadening the content on .com from "just spark" in the process), 2) redirecting URLs from .org to .com where appropriate and 3) improving the content on both sites to speak more directly to their audiences.
The primary risk identified is potential confusion for users, particularly new users, that land on the 'wrong' site.
WRT .com, the following process/tasks will be documented and tracked on subsequent issues:
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Perform competitor review -
Perform keyword/topic research -
Homepage content development -
Feature page reconcilation -
Redirect management -
Case study migration -
Develop demo feed -
Develop partner feed -
Develop ancillary content
This list is likely to be revised. As individual issues are added, they'll be linked above.
Note that .com is currently multilingual. All of the content development tasks above will account for translations such that when the transition is made it will be to a multilingual site.
Original issue description
Move civicrm.com content to civicrm.com/spark and bring over content that assists evaluators if Civi is right for them and how to start.