Perform topic/keyword research
Based on current competitor rankings #321 (closed) and a review of Google Search Console data, develop a target list (in EN) of topics/keywords for which we aspire to rank well for the current website at https://civicrm.org. These will form benchmarks for monitoring site performance, wrt optimization, for civicrm.com when it comes fully online.
Topics should be focused on likely new user search queries and should seek to answer common, initial questions, i.e. "what is civicrm?". Topics should also focus heavily on features as these likely are dominated by niche competitor.
Current rankings as well as keywords currently monitored can be found here.