Perform search competitor research
In preparation to revise content on civicrm.com to more broadly market CiviCRM, perform a search competitor analysis to determine:
- what keywords/topics they rank for
- what page outline/structure and content characteristics rank highest
- what their messaging and branding is like and where there are opportunities for us
Currently we're reviewing the EN market, specifically: 1) US 2) UK 3) Canada 4) Australia and 5) New Zealand.
The result of this effort will be:
- development of initial page outline and content
- keyword/topic prioritization
- a list of (up to 20) competitors that we want to benchmark against
The list of competitors that we're actively tracking is visible under the competitor tab here.