This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community.
Though not often cited, CiviCRM's brand is founded on three principle statements:
We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives. The following are a list of projects under way that could benefit from branding first and foremost:
Additional efforts to undertake in conjunction with the website transition