B

Branding

Project dedicated to the branding and strategic marketing of CiviCRM.

This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community.

Vision & Values

Though not often cited, CiviCRM's brand is founded on three principle statements:

  1. CiviCRM Vision - Why we exist
  2. CiviCRM Values - What we value
  3. Community Guidelines - How we function

Current intiatives

We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives. The following are a list of projects under way that could benefit from branding first and foremost:

Additional efforts to undertake in conjunction with the website transition