This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community.

Vision & Values

Though not often cited, CiviCRM's brand is founded on three principle statements:

1. CiviCRM Vision - Why we exist
2. CiviCRM Values - What we value
3. Community Guidelines - How we function

Current intiatives

We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives. The following are a list of projects under way that could benefit from branding first and foremost:

• CiviCRM website overhaul
• Local sites

Additional efforts to undertake in conjunction with the website transition

• Content optimization
• Hardcopy materials
• Social media strategy
• Revise community newsletter