Messaging strategy and execution

Master issue for now for Manchester 2023 sprint. Analyze the CRM space, CiviCRM positioning and messaging. Result in a marketing plan to re-orient civicrm.org.

I've put some notes down in a preparation document as most topics have been discussed extensively and answered to some extent, but not necessarily put into cohesive marketing plan for execution.

Milestones

CiviCRM.com marketing site
Reorganize the community site
Optimize the community site

@josh

Edited Dec 04, 2023 by andyburns

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