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**How was it won?** A pitch at Mozfest 2018 London. A group of UK community did a session at the event, built around Michael McAndrew's chatbot to create a choose-your-own-adventure game. After being invited to pitch for some money, a [fundraising channel](https://chat.civicrm.org/civicrm/channels/sustainability) was created and after some community feedback, Rose & Nicol pitched to five Mozilla staff from [Mozilla Open Source Seed Fund](https://www.mozilla.org/en-US/moss/) and were successful.
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**How was it won?** A pitch at Mozfest 2018 London. A group of UK community did a session at the event, built around Michael McAndrew's chatbot to create a choose-your-own-adventure game. After being invited to pitch for some money, a [fundraising channel](https://chat.civicrm.org/civicrm/channels/sustainability) was created and after some community feedback, Rose & Nicol pitched to five Mozilla staff from [Mozilla Open Source Seed Fund](https://www.mozilla.org/en-US/moss/) and were successful.
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**To do what?** Support core team financially, and do some market research to answer two questions around language-use and CRM-choice for non profits.
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**To do what?** Support core team financially (80%), and do some market research to answer two questions around language-use and CRM-choice for non profits (20%).
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**How much has been spent?** Around £350 (£234 to Nicol - calced at 6hrs at $50). Survey Monkey I'm guessing it's £100?
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**How much time has been spent?**
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**How much time has been spent?**
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Depends if you include the work that went into the initial event, which was a lot for relatively few attendees, [for e.g.](https://lab.civicrm.org/infra/ops/issues/848) - but it was separate and designed solely to spread the word of Civi. It failed at that, but meant we were in the right place to live-pitch - and on the Mozillan's radar. So just the main project..
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Depends if you include the work that went into the initial event, which was a lot for relatively few attendees, [for e.g.](https://lab.civicrm.org/infra/ops/issues/848) - but it was separate and designed solely to spread the word of Civi. It failed at that, but meant we were in the right place to live-pitch - and on the Mozillan's radar. So just the main project..
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* Nicol - Pre-Sprint was 37h 55mins, during sprint maybe an hour, post sprint.. 3 hours.
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* Nicol - about 80 hours, about ~64 in-kind.
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* Rose - X hours
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* Rose - X hours
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* Core team - X hours
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* Core team - X hours
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* Others - at a guess 6 hours? Two 1hr+ phone calls, including [Patrick Minne](https://www.linkedin.com/in/patrick-minne-8707a830), a consultant at www.extern.org in Belfast, [Adrian Wistreich](https://www.linkedin.com/in/adrian-wistreich-95799b10/) a market researcher in Cork.
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* Others - about 8 hours
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**What did we end up with?**
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**What did we end up with?**
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1. core funding ($5k less costs above when finalised)
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1. CiviCRM Core Team funding ($4k). For Core generously said after we won the funding it was up to us how to spend 100% but we felt they could prioritise spending better than us.
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2. over a week of unpaid work, outside of sprint. While Josh was always clear we could take as much money as we wanted of the MOSS money, we initiated this when and because of a sense of financial insecurity in the project.
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2. 169 responses to a lengthy (10-15 mins) survey with a number of findings including factors behind CRM choice, common features and asatisfaction, introduction/migration experiences, costs & income, sources of support and advice, and attitudes to Open Source software.
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3. some survey results. 12 of the 30 questions have been analysed and neatened up [CiviCRM_User_Surveys.pdf](uploads/84e0cb974ed944c6a079fd59683ce94f/CiviCRM_User_Surveys.pdf) pre-sprint.
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A **final report:** [CiviCRM_UserSurvey_2019.pdf](uploads/faa1ee8ab72cf0c025396c467c7a4f2b/CiviCRM_UserSurvey_2019.pdf)
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4. the basic data (anonymised and stripped of anything identifying): [Open Office](https://lab.civicrm.org/community/fundraising/wikis/uploads/a76e1affb085f25c2ca1425f481e8bc7/SurveyResponses.ods), [Numbers](https://lab.civicrm.org/community/fundraising/wikis/uploads/884c2710010b3429ac64860c6c3db96f/SurveyResponses.numbers), [Excel](https://lab.civicrm.org/community/fundraising/wikis/uploads/5f10447a7cdbc84e6d53f7a7e3b2488e/SurveyResponses.xlsx).
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The basic data (anonymised and stripped of anything identifying): [Open Office](https://lab.civicrm.org/community/fundraising/wikis/uploads/a76e1affb085f25c2ca1425f481e8bc7/SurveyResponses.ods), [Numbers](https://lab.civicrm.org/community/fundraising/wikis/uploads/884c2710010b3429ac64860c6c3db96f/SurveyResponses.numbers), [Excel](https://lab.civicrm.org/community/fundraising/wikis/uploads/5f10447a7cdbc84e6d53f7a7e3b2488e/SurveyResponses.xlsx).
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5. this page & process
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3. Initiation/exploration of a process for LLC-supported, community initated fundraising. This differs to strictly Core-driven, or Community-driven fundraising. This page is a part of that.
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4. Hard to know yet what impact the survey findings will have on the many other discussions in the community.
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**Was it worth it?**
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**Was it worth it?**
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* Core says: in general, yes it was clearly worth it. For one, it demonstrates how the community can identify opportunities and implement them (do-acracy). Second, it provides both data on and engagement with our community. Finally, the connection with Mozilla is invaluable. This effort was identified and implemented by motivated community members. That's a huge win. Thanks to Nic and Rose!
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* Core says: in general, yes it was clearly worth it. For one, it demonstrates how the community can identify opportunities and implement them (do-acracy). Second, it provides both data on and engagement with our community. Finally, the connection with Mozilla is invaluable. This effort was identified and implemented by motivated community members. That's a huge win. Thanks to Nic and Rose!
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* Community says:
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* Community says:
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* People who did the work say:
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* People who did the work say:
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* Nicol: Too soon to tell. Wins are money for core, connection with Mozilla, and a rudimentary process for community-led fundraising. The research itself seems to have had low impact/interest.
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* Nicol: Too soon to tell. Wins are money for core, connection with Mozilla, and a rudimentary process for community-led, core-channelled fundraising. Too soon to say what impact the actual research has had. I personally know I don't want to do another survey again (tho happy to share lessons from this process if someone runs one in 2020).
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**Lessons**
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**Lessons**
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* A user recommendation to use LimeSurvey, ['the open source survey tool' ](https://www.limesurvey.org/) in future surveys.
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* A user recommendation to use LimeSurvey, ['the open source survey tool' ](https://www.limesurvey.org/) in future surveys.
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* Process has an endpoint (i.e. this doc) so probably needs a clear starting point (goals) to compare against.
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* Process has an endpoint (i.e. this doc) so probably needs a clear starting point (goals) to compare against.
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* As it ran over schedule - could have had a tighter project scope at the start.
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* As it ran over schedule - could have had a tighter project scope at the start.
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* Doing projects tightly under clock is not pleasant, especially if a project is short of funds.
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* Active PR/advertising/targetted campaign would have been needed to get more results outside of the CiviCRM community.
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* Etherpad would be nice to draft the writeup / this doc - and a way to bring in broader feedback.
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* The banner inside CiviCRM is incredibly effective at generating clicks (over two-thirds of responses came in the 24 hours that banner was up).
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* Experts - be it market research or graphing/charting would have made this process easier (tho more expensive).
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**What next? (e.g. sharing findings, communicate with funders** |
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**What next? (e.g. sharing findings, communicate with funders** |