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[9 January 2019](Agenda-Jan-2019)
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## Principles (concept)
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## This is what we do (concept)
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CiviCRM is an open source, community developed and community supported CRM solution aimed at non-profits. The CiviCRM marketing working group is committed to help grow the CiviCRM ecosystem consisting of organizations and individuals that use CiviCRM, organizations and individuals that enhance, customize and implement CiviCRM and organizations and individuals that want to be part of the CiviCRM community for any other reason.
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* having a presence on the web and social media
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* presenting, demoing and storytelling about CiviCRM and the community wherever we can
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### Underlying principles
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The CiviCRM community is global and diverse. Regional differences, different types of organizations with diverse internal cultures using it and diverse organizations supporting it as solution providers, consultancy organizations, hosting companies, individual developers etc. Central co-ordination of marketing is virtually impossible but would also not fit the community spirit or the diversity of CiviCRM contexts all over the globe.
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The CiviCRM marketing workgroup wants to
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