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# Functional Objectives
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The following are identified as primary objectives of the ideal website for CiviCRM:
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The following are identified as primary objectives of the ideal website for CiviCRM ([a discussion about more granular objectives may be found here](https://lab.civicrm.org/marketing/civicrm-website/issues/135)):
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- The site should be multi-lingual. Many non-English speaking countries represent growth markets for CiviCRM. In its current form, CiviCRM is very competitive in its internationalization. Many non-English speaking countries have favorable views of open source.
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- The site should clearly explain what CiviCRM is and how it can be used. It should provide easy access to decision makers that come to the site to learn about what CiviCRM is and what it can do.
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