... | ... | @@ -40,16 +40,3 @@ Identify and communicate our key messages (unique selling points), our overall " |
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- We are unclear in our value proposition to our market, resulting in either inconsistent or no messaging at all. [What are our central themes?](https://lab.civicrm.org/marketing/branding/issues/5)
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- We have no clear style related to our presentation and our communications. We simply "exist". Are we young and scrapy? Are we the underdog? How much to we point out our [differences with our competitors](https://www.salsalabs.com/vs/civicrm)? We have a compelling story. How are we telling it?
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- We need a style (fonts, colors, designs, etc.) that reinforces our brand and that facilitates ease of use for users. |
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# Project Plan
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Milestones include (need to develop issues):
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- 15 August: Technology decision - Which CMS and what implications does that have on infra and on site funcationality?
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- 1 September: Dev site staged
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- 15 September: Site structure finalized
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- 5 October: Content finalized (english)
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- 10 October: Content translated
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- 10 October: Brand revisions and style guide accepted
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- 31 October: Design complete and implemented
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- 1 November: Site live |
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\ No newline at end of file |