home.md

@@ -7,8 +7,15 @@ Media is currently managed through Buffer, with 4 of 6 accounts in use:
 - Events account - various (open to event organizers, posts require review, events@civicrm.org)
 - Locals account - intended to be used by local publishers, i.e. country/region specific (posts require review)
 
-[Social Media Schedule](https://docs.google.com/spreadsheets/d/1UG-SaMi03dhioB-AGFNi6Moh_xdCDe_sUJ4MjR6cFoU/edit#gid=0) 
+## Using Buffer & Accounts
+Looking to promote an event or help with ongoing promotion of CiviCRM? Access to Buffer can be provided by emailing us media@civicrm.org
+
+CiviCRM uses social media to promote its software and its community. All publishings should be focused on promoting CiviCRM and celebrating its awesome community! Posts that promote a specific provider, product or service are discouraged. 
 
+When posting through CiviCRM's accounts, you agree to abide by CiviCRM's [code of conduct](https://civicrm.org/code-of-conduct) and [community guidelines](https://civicrm.org/community-guidelines), and adhere to CiviCRM's [trademark/brand](https://civicrm.org/trademark) standards. We encourage you to review CiviCRM's [ongoing branding efforts](https://lab.civicrm.org/marketing/branding) as well.
+
+# Content Calendar
+[Social Media Schedule](https://docs.google.com/spreadsheets/d/1UG-SaMi03dhioB-AGFNi6Moh_xdCDe_sUJ4MjR6cFoU/edit#gid=0) 
 
 # Accounts
 
@@ -16,7 +23,7 @@ Media is currently managed through Buffer, with 4 of 6 accounts in use:
 *  https://www.facebook.com/civicrm/
 *  https://www.instagram.com/civicrmofficial/ | @daniella
 *  https://www.flickr.com/photos/148124519@N08/ | @nicol @klaas
-*  https://www.linkedin.com/company/civicrm-org/ ?
+*  https://www.linkedin.com/company/civicrm-org/
 
 # Instagram Do's and Don't