Revise homepage
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CiviCRM homepage is the most visit page on the site and represents a first impression to new users of CiviCRM. Critiques of the current homepage have been that it is presenting too much information, that it's unclear, that much of the information is irrelevant to the target segment (new users), that it's difficult to navigate from, and that it's trying to be too much for too many segments. The most recent consideration was to swap out the features page for the homepage.
The homepage largely targets new users that likely are seeking a solution to a problem (i.e. they're in pain and want to know if CiviCRM can help them). The homepage should seek to answer:
- What is CiviCRM?
- Can CiviCRM do x, y and z?
Some stats
Past 12 months
| Metric | All Users | New Users |
|---|---|---|
| Site users | 182,007 | 179,101 |
| Sessions | 361,214 | 180,495 |
| Pageviews | 151,603 | 106,962 |
| Unique pageviews | 128,501 | 90,528 |
| Avg. time on page | 1:13 | 1:15 |
| Bounce rate | 39.08% | 41.17% |
Resources
- Keyword rankings for homepage (contrasted with Salesforce, NeonCRM, Nationbuilder, Salsa just to demontrate)
- Past related issues include: #57 (closed) #47 (closed) #92 (closed)
- Previous mockup provided by @nicol
- Working wireframe based on Basalmiq wireframes (editing access by request please)