Issue 92 Rename API Paramaters to API Options and also port in Custom…

Created by: seamuslee001

… Data Documentation to help with Issue 92

ping @seanmadsen @michaelmcandrew @totten

I think this accomplishes what #92 (closed) was aiming to solve.

Created by: seancolsen

I'm going to leave this one open for a few more days to see if @michaelmcandrew wants to review. I'll review and merge on 2017-08-16 if no one else has reviewed by that point.