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Competitive alternatives - what is Civi missing compared to leading alternatives (Donor mgt, CRM - Sales Force, etc). What are examples of valuable reports that are well done by others?
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Current Reports - what's broken? We have a needed report but it doesn't work or doesn't adequately fill the need competitively. A candidate list of most egregious problems would help flesh out this category.
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Is this a repair or LEAP initiative? Tradeoffs and urgency.
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Open source options for consideration - are there packages that are possible/obvious candidates to be the "Mosaico for reporting"?
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Participation interest - Partners who would like to participate in development and/or funding.
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