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  • #2100

Closed
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Opened Oct 07, 2020 by larssg@larssg

A/B testing report should show unique opens, not total opens

The A/B testing page shows the total number of opens for the A and B emails. The relevant data to make the decision about which subject to use for the remainder of your list is definitely unique opens (sometimes, one or more contacts can have double digit opens reported, which can change the result significantly).

Brief discussion on Stack Exchange.

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Reference: dev/core#2100