home.md

-# Management
-
-Media is currently managed through Buffer, with 4 of 6 accounts in use: 
-
-- Admin account (CiviCRM Core Team, info@civicrm.org)
-- Media account - @nicol @daniella @RoseLanigan (Trusted publishers that manage all content, media@civicrm.org)
-- Events account - various (open to event organizers, posts require review, events@civicrm.org)
-- Locals account - intended to be used by local publishers, i.e. country/region specific (posts require review)
-
-## Using Buffer & Accounts
-Looking to promote an event or help with ongoing promotion of CiviCRM? Access to Buffer can be provided by emailing us media@civicrm.org
-
-CiviCRM uses social media to promote its software and its community. All publishings should be focused on promoting CiviCRM and celebrating its awesome community! Posts that promote a specific provider, product or service are discouraged. 
-
-When posting through CiviCRM's accounts, you agree to abide by CiviCRM's [code of conduct](https://civicrm.org/code-of-conduct), [terms of use](https://civicrm.org/terms-of-use) and [community guidelines](https://civicrm.org/community-guidelines), and adhere to CiviCRM's [trademark/brand](https://civicrm.org/trademark) standards. We encourage you to review CiviCRM's [ongoing branding efforts](https://lab.civicrm.org/marketing/branding) as well.
-
-# Content Calendar
-[Social Media Schedule](https://docs.google.com/spreadsheets/d/1UG-SaMi03dhioB-AGFNi6Moh_xdCDe_sUJ4MjR6cFoU/edit#gid=0) 
-
-# Accounts
-
-*  https://twitter.com/civicrm | with admin access @totten @josh @nicol
-*  https://www.facebook.com/civicrm/ | @guyiac (also with admin access - @nicol @michaelmcandrew, Karund Jalmi, Donald Lobo, Dave Greenberg)
-*  https://www.facebook.com/groups/civicrm/ | with admin access - @ehommel @totten @michaelmcandrew, Karund Jalmi, Donald Lobo, Dave Greenberg, @guyiac, Michel Mac
-*  https://www.instagram.com/civicrmofficial/ | @daniella @ErikHommel
-*  https://www.flickr.com/photos/148124519@N08/ | @nicol @klaas
-*  https://www.linkedin.com/company/civicrm-org/
-
-# Instagram Do's and Don't
-
-# Do
-* Use #CiviCRM on each post
-
-* Post 2-3 posts per event/day
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-* Use stories and include location and #CiviCRM
-
-* Get creative!
-
-# Don't
-* Be offensive
-
-* Like or comment on non community spirited / CiviCRM related posts
-
-
-# Useful hashtags
-
-* #CiviCRM
-* #CiviCamp (ideally don't use #CiviCampLocation but rather #CiviCamp #Location)
-* #techforgood (some also use #tech4good but it seems to be used slightly less)
-* #nonprofitCRM
-* #opensource, #opensourceCRM
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+Currently, CiviCRM marketing and communications are managed by the Core Team through the following channels:
+
+- newsletters from CiviCRM.org
+- subscriber updates from CiviCRM.com
+- blue sky https://bsky.app/profile/civicrm.org
+- linkedin https://www.linkedin.com/company/civicrm-for-nonprofits/
+- youtube https://www.youtube.com/@CiviCRM-project
+- vimeo - used primarily for CiviAcademy
+- blog on CiviCRM.org https://civicrm.org/blog
+- in-app messages on CiviCRM.org
+
+Legacy or largely inactive channels
+
+- LinkedIn group https://www.linkedin.com/groups/1418647/
+- Twitter https://twitter.com/civicrm (deleted, or should be)
+*  https://www.facebook.com/civicrm/ (inactive) - access: @guyiac @nicol @michaelmcandrew, Karund Jalmi, Donald Lobo, Dave Greenberg
+*  https://www.facebook.com/groups/civicrm/ (inactive) access - @ehommel @totten @michaelmcandrew, Karund Jalmi, Donald Lobo, Dave Greenberg, @guyiac, Michel Mac
+*  https://www.instagram.com/civicrmofficial/ (inactive) access - @daniella @ErikHommel
+*  https://www.flickr.com/photos/148124519@N08/ (active) access - @nicol @klaas