What are our goals and objectives?
This is a much broader question - it effects all aspects of Marketing, including the website. What are we trying to achieve?
Here are some examples of some goals I have heard. If these are all goals, what is prioritized?
- Increase the number of developers working on CiviCRM
- Increase the number of donors / members of CiviCRM
- Increase the adoption of CiviCRM
- Keep engaged the current users of CiviCRM
- Keep engaged the current system admins of CiviCRM
- Keep engaged the current developers of CiviCRM
- Provide value to donors of CiviCRM
Once we get a few people to chime in - I will try to compile a synthesized version of the feedback. Once we get a common understanding of our goals - we can get into the details by developing some objectives.