Continue to use Google Analytics or not
@bgm and I recently discussed moving off of Google Analytics and perhaps adopting an open source analytics platform. Recently I noticed that, due to the transition to D8, the Google Tag Manager was not firing and requested that it be added back to the site (cross referencing #245 (closed)). This raised the question again as to whether we want to continue to use GA or drop it altogether.
Note that after some research, it seems that Google Analytics 4, which we may be able to upgrade to soon, could address some of the privacy concerns, though likely not all. At any rate, we'd like to put it to those interested in marketing to provide feedback on keeping GA, swapping it with a different system or perhaps not using any analytics at all.