This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community. We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives.
The following are a list of projects under way that could benefit from branding first and foremost:
Additional efforts to undertake in conjunction with the website transition