This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community. We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives.

Current intiatives

The following are a list of projects under way that could benefit from branding first and foremost:

• CiviCRM website overhaul
• Local sites

Additional efforts to undertake in conjunction with the website transition

• Content optimization
• Hardcopy materials
• Social media strategy
• Revise community newsletter
• Spark promotion

The CiviCRM brand

• how does our user base perceive CiviCRM?
• how do new prospective users perceive CiviCRM?
• what do we "promise" users?
• what are words that describe the CiviCRM brand?