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- [Hardcopy materials](https://lab.civicrm.org/marketing/hard-copy-collateral)
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- [Social media strategy](https://lab.civicrm.org/marketing/social-media)
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- [Revise community newsletter](https://lab.civicrm.org/marketing/community-newsletter)
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- [Spark promotion](https://lab.civicrm.org/marketing/spark-promotion) |
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- [Spark promotion](https://lab.civicrm.org/marketing/spark-promotion)
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# The CiviCRM brand
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- how does our user base perceive CiviCRM?
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- how do new prospective users perceive CiviCRM?
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- what do we "promise" users?
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- what are words that describe the CiviCRM brand? |
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