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This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community. We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives.
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This project concerns the overall strategic marketing and branding for CiviCRM. It is intended to more clearly define CiviCRM to the market and to present CiviCRM in a way that reflects its community.
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# Vision & Values
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Though not often cited, CiviCRM's brand is founded on three principle statements:
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1. [CiviCRM Vision](https://civicrm.org/vision) - *Why we exist*
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2. [CiviCRM Values](https://civicrm.org/vision) - *What we value*
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3. [Community Guidelines](https://civicrm.org/community-guidelines) - *How we function*
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## Current intiatives
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The following are a list of projects under way that could benefit from branding first and foremost:
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We should endeavor to clarify and/or revise CiviCRM's branding prior to other initiatives. The following are a list of projects under way that could benefit from branding first and foremost:
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- [CiviCRM website overhaul](https://lab.civicrm.org/marketing/civicrm-website)
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- [CiviCRM website overhaul](https://lab.civicrm.org/groups/marketing/-/issues?milestone_title=CiviCRM+Website+Upgrade)
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- [Local sites](https://lab.civicrm.org/marketing/local-sites)
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Additional efforts to undertake in conjunction with the website transition
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- [Hardcopy materials](https://lab.civicrm.org/marketing/hard-copy-collateral)
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- [Social media strategy](https://lab.civicrm.org/marketing/social-media)
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- [Revise community newsletter](https://lab.civicrm.org/marketing/community-newsletter)
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- [Spark promotion](https://lab.civicrm.org/marketing/spark-promotion)
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# The CiviCRM brand
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- how does our user base perceive CiviCRM?
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- how do new prospective users perceive CiviCRM?
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- what do we "promise" users?
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- what are words that describe the CiviCRM brand? |
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\ No newline at end of file |
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- [Spark promotion](https://lab.civicrm.org/marketing/spark-promotion) |
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\ No newline at end of file |
