From 39b498a2f15653c5f0ff869cbeaadbadf7a79b20 Mon Sep 17 00:00:00 2001 From: "justinfreeman (Agileware)" Date: Wed, 20 Jan 2021 06:32:36 +0000 Subject: [PATCH] Correct terminology of "Unique Opens" and "Total Opens", docs was using old terminology and did not explain Unique Opens at all. --- docs/email/reports-and-analysis.md | 7 +++++-- 1 file changed, 5 insertions(+), 2 deletions(-) diff --git a/docs/email/reports-and-analysis.md b/docs/email/reports-and-analysis.md index 16377aa..84761f3 100644 --- a/docs/email/reports-and-analysis.md +++ b/docs/email/reports-and-analysis.md @@ -23,8 +23,11 @@ contacts that took the action. **Intended Recipients** shows the number of people that the mailing was intended to be sent to. -**Tracked Opens** shows the number of people that CiviCRM thinks have -opened the email *if you have chosen to track opens*. +**Unique Opens** shows the number of people (or bots) that CiviCRM thinks have +opened the email if you have chosen to enable *Open tracking*. + +**Total Opens** shows the total number of times that CiviCRM thinks people (or bots) have +opened the email if you have chosen to enable *Open tracking*. !!! info "How Open Tracking works" In the world of email, there is no 100% reliable way of -- GitLab