diff --git a/docs/email/reports-and-analysis.md b/docs/email/reports-and-analysis.md index 16377aaabc5e8b26c655147fff42d1e47f8082bf..84761f3f90db2d50da38fca9e368e674613e79fc 100644 --- a/docs/email/reports-and-analysis.md +++ b/docs/email/reports-and-analysis.md @@ -23,8 +23,11 @@ contacts that took the action. **Intended Recipients** shows the number of people that the mailing was intended to be sent to. -**Tracked Opens** shows the number of people that CiviCRM thinks have -opened the email *if you have chosen to track opens*. +**Unique Opens** shows the number of people (or bots) that CiviCRM thinks have +opened the email if you have chosen to enable *Open tracking*. + +**Total Opens** shows the total number of times that CiviCRM thinks people (or bots) have +opened the email if you have chosen to enable *Open tracking*. !!! info "How Open Tracking works" In the world of email, there is no 100% reliable way of