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Opened by totten@tottenOwner

CiviMail: Provide transparency about (non)recipient details

Two stories which are not-uncommon:

Story 1

Someone starts using CiviMail. They spend a bunch of time arranging for the list of contacts (e.g. migrating from a previous system) and then go to send a mailing. They start composing a message and realize that the number of recipients is way off. What's going on? They start searching Google, Stackexchange, etc trying to understand why. Eventually, they learn that there are a half-dozen rules about who gets included or excluded from a mailing. (Does the contact have an email address? Are they deceased? Have they opted-out of the specific mailing list? Have they opted-out of email generally? Have they had bounces? Does an extension - like GDPR - add more constraints?) But they haven't solved the issue yet: now they need to figure out which criteria are affecting them, to what extent, and how to adapt.

And of course people have this problem - the "New Mailing" UX only presents the affirmative list of active recipients. It doesn't give any hint or detail about the omitted recipients.

Screen_Shot_2019-09-03_at_12.58.40_PM

Story 2

A new user composes an email blast and discovers this incredible drop-down button with a list of tokens. They start throwing in tokens like there's no tomorrow. The blast goes out, and recipients complain: "Why are you sending me these weird messages with skipped words?"

And, again, of course people have this problem - the "New Mailing" UX lets you choose tokens without knowing if your recipient-data is up to the job.

Discussion

These two stories are thematically similar: in both cases, we have a long list of potential recipients, and we have obscure/hidden criteria which determines whether the mailing goes out successfully to the target audience.

In both cases, there needs to be more transparency - adding UI-elements/UX-mechanisms to communicate what's going on. For example, the data-table in the pop-up might be updated with more columns/icons/color-coding.

I've logged the issue because I think, at some point, there should be discussion around design/resourcing. I don't want to prejudge that by saying the UX mechanisms to resolve these two issues must or must-not be the same - they might be totally different, or they might be one data-table. Either way, I think it's good to have a record of the issue.

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Edited by totten
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