Wordpress - allow suppressing CiviCRM title in profiles / contribution pages? when displaying via short code

There is a problem @justinfreeman has been reporting whereby you wind up with double-titles because the title is not optional on the CiviCRM or the Wordpress level.

I think the right fix for this is to handle in within the short code configuration - do you have any thoughts on how to do that @kcristiano @haystack ?